VeVe has announced one of the largest upgrades in its history, confirming that all digital collectibles on the platform will migrate to Collect, a new blockchain built specifically for fandom, provenance, and long-term digital ownership. While the VeVe app’s interface and user experience will remain unchanged, the infrastructure powering it is being completely rebuilt to support the next phase of licensed digital collecting.
The company also shared additional details in a recent community AMA, outlining how Collect is being engineered and what collectors can expect as the transition begins.
Why VeVe Is Building Its Own Blockchain
Since launch, VeVe has focused on licensed digital collectibles from brands such as Marvel, Disney, DC, and Star Wars. However, mainstream blockchains—built mainly for finance, gaming, or general NFTs—don’t offer the specific protections licensors require. These include:
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strict metadata authenticity
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provenance and edition integrity
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stronger IP control
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reliable royalty enforcement
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secure long-term ownership
Collect is being built to address these exact needs. Instead of adapting VeVe to a general-purpose chain, the new blockchain is designed around the priorities of major entertainment brands and their collector communities.
What Collect Brings to the VeVe Ecosystem
According to VeVe, the user experience will remain identical: showrooms, AR features, drops, marketplace functions, and app layout are unchanged.
The improvements come behind the scenes.
On-chain royalties and IP protection
Collect embeds licensor rights directly into the protocol, ensuring automatic royalty recognition whenever a collectible is traded.
Preserved provenance and metadata
Edition numbers, mint order, and ownership history will migrate intact. A collectible that is #1 on VeVe will remain #1 on Collect.
Future-ready technical infrastructure
Collect strengthens:
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metadata durability
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provenance guarantees
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licensing stability
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interoperability paths
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blockchain performance optimized for fandom rather than finance
This allows VeVe to scale without compromising the integrity of licensed IP.
Key Updates From the Community AMA
Insights from the AMA—hosted by Dr Collect (formerly Dr Profit)—offered a clearer view of Collect’s technical design. The new blockchain will operate as an Ethereum-compatible Layer 2, giving it access to the wider Ethereum ecosystem while still allowing licensors to control how assets move off-platform.
The AMA also confirmed:
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enhanced metadata storage, including IPFS integration
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improved transparency around asset permanence
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detailed documentation to be released when Collect’s official site launches in December 2025
Full migration begins in January 2026.
Self-Custody Coming in Phase 2
One of the most anticipated updates—self-custody of VeVe collectibles—will arrive after the main migration stabilizes. Collectors will be able to transfer digital items to personal Web3 wallets such as MetaMask, providing full blockchain ownership outside the VeVe ecosystem.
Self-custody will remain optional. Casual collectors can continue using VeVe as before, while advanced users gain the ability to store items independently and interact with external tools or marketplaces, subject to licensor approval.
Why Self-Custody Matters
Allowing collectors to hold assets in their own wallets expands trust and control. Digital items are no longer tied to a single app, and collectors can manage them across supported Ethereum-compatible platforms. This aligns VeVe with broader Web3 standards while preserving the licensor protections that define its ecosystem.
